MKTG Email: My Study Buddy V1 vs V2
Execution details: A/B Test Altering banner at the top of the email to see if it impacts Clicks/Click Rate. Contact List Total Contacts: 121,758 Criteria: Contacts whose: Last Order Date OR…
MKTG Email: “Pets” vs. “We Are Open”
Execution details: Contact List Total Contacts: 124,318 Criteria: Contacts whose: Last Order Date OR… Last Open Date OR… Contact Creation Date WAS AFTER… 6/30/2019 Send Schedule 10% of Contact List sent
TrustPilot Review Form Update – 3/9/2020
On March 9th, 2020, we added the Trustpilot Embedded Review Form on the “thank-you” page of eCampus.com. This review form is displayed automatically after a customer completes and order and
MKTG Email: “Students” vs. “Textbooks” – Are Our Priority
Execution details: Contact List Total Contacts: 124,318 Criteria: Contacts whose: Last Order Date OR… Last Open Date OR… Contact Creation Date WAS AFTER… 6/30/2019 Send Schedule 10% of Contact List sent
Importance of a Customer-Centric Focus
1
%
of Customers say they share good experiences with others.
1
%
of Customers have stopped buying from a company because a competitor provided a better experience.
1
%
of Customers share bad experiences with others.